Merchant Platform is an interactive platform providing merchant business KPIs based on card payments, allowing benchmarking with competition and quantitative market trends to drive strategic initiatives (e.g. new store openings) with personalized insights and AI-driven “virtual assistant” to support the customer in navigation of the platform.
Strategic insights on the point of sale and benchmarks with similar businesses nearby
Overview of the propensity to spend online with evidence on different sectors
Comparison tool for the area's growth potential that allows you to guide and optimize business decisions (new openings / rationalizations)
Data analytics on aggregate purchasing behavior (hourly trend, by day of the week, loyalty to the store) and percentage on new customers
Behavior of foreign customers at the point of sale and comparison between the nationalities of origin
The platform allows merchants to receive notifications with relevant and timely reports relating to the store.
The notifications sent by the platform are divided into the following categories:
- Increase in spending frequency
- Expansion strategies (franchising, relocation, partnership
- Customer attractiveness and retention
- Redesign of the value proposition