As of today, most CRM systems are not prescriptive, i.e. they lack the ability to
generate automated suggestions helping sales representatives to properly manage
the interactions with customers and reach their business and sales goals.
Also, customer interactions and the next best actions across multiple channels are
rarely orchestrated centrally according to the business needs.
Smart Suggestions is the turn-key solution that makes your CRM prescriptive,
helping sales representatives with trustworthy suggestions and engage customers
with tailored content and messaging.
Smart Suggestions is an advanced decision support software that
automatically extracts predictive insights and prescriptive recommendations from
any source of data, orchestrating suggestions across a variety of customer channels,
both direct (e.g. DEM, website) or indirect (e.g. sales Reps).
Main features:
• Deliver suggestions for customer Next Best Engagement actions at the right
time, through the right channel
• Reach consistency of messaging to customers across different business
objectives
• Select and orchestrate content with a multi-experience approach
• Enable timely delivery of key business messages to customers
• Create a holistic approach to data management, analytics and generation of
insights
• Retain ownership of data & intelligence within the company
Smart Suggestions is an all-in-one solution that enables a true E2E data
and content-driven sales & marketing strategy execution.
Smart Suggestions powers an omnichannel experience leveraging
integration with third-party channels (e.g. VeeVa, Salesforce, CMS, Whatsapp).
Smart Suggestions predicts the next best action on each customer combining business priorities
and multiple data sources and calculating the next best action at the individual
customer level.
Smart Suggestions can translate strategy into tactics, delivering the right message, at the right
time through the right channel.
- Built-In model taxonomies
- Seamless integration with external ML models
- Quick start-up & tangible results within a short time span
- Available as SaaS or on-premises
- No need to share data outside of your organization's boundaries
- Easy of deploy
- Connects to any source of data
- Flexible across platform given through containerization
- Integrated with VeeVa CRM tablet app (iRep)
- Built-in AI allowing bidirectional conversations with end users!